See you November 25, 2022!

We had such fun sharing Christmas cheer with thousands of folks on last year’s tours, and we can’t wait to be back with friends old and new. We were not able to bring back the Elf Parade for 2021, but it will return in 2022. Stay tuned for news about this year's tours and events! You can friend us on Facebook or sign up for our newsletter to be the first to know

Parade Route Map


Free Holiday Fun for Families Begins November 25, 2022

The Elf Parade is a grand kickoff to the 2022 holiday season in downtown Pensacola!

At 5pm, the parade arrives at Plaza Wonderland for a musical revue of your Winterfest favorites, where Mayor Augustus Maywho and the Grinch will light the grand Christmas Tree and Santa will call the first snowfall of the season. Winners of the parade contests will be awarded, and special guests will sing songs to welcome the Christmas spirit to Pensacola. After the show, Winterfest 2021 officially begins with the reindeer games and our tours. Visit Santa and intrude upon the Grinch starting at 6pm.


But First, Contests and the Line-Up!

The line-up begins at 3:30pm at the old Escambia County Courthouse at the corner of Palafox and Government Streets. There will be treats and music, as well as a welcome from Santa Claus.

Make the Best Costumes, Strollers, Wagons, and Ears

Where elves gather, contests for the best ears, the best costume, stroller, and wagon are soon to follow! Find your section to have a chance at the prize and a place of honor during the opening ceremony.

The Ugly Sweater Contest Returns in 2022!

Make sure your festive ugly Christmas sweater gets the respect it deserves! We'll be awarding prizes in men, women, and coordinated families for the Ugly Sweater contest. All these sweaters marching together in the parade is going to be an amazing sight. We had some great competitors in 2018, so we're excited to see what next year holds.


First City Christmas Visit First City Christmas to find out about more great holiday events in Downtown Pensacola and the Pensacola Bay area.