See you in 2020!

We had such fun sharing Christmas cheer with thousands of folks on this year’s tours, and we can’t wait to be back next year with friends old and new.

Stay tuned for news about next year's tours and events! We'll be announcing all the good news starting July 15. You can friend us on Facebook or sign up for our newsletter to be the first to know

Download and color your elf ears here!

The fun begins November 27 2020 at 4:30pm
Lineup and contest judging at 4 at the old Escambia County Courthouse at 223 Palafox Place
5pm Lights and Snow ∗ 6pm Tours and Games

Parade Route Map

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Stay Tuned for What's New!

The 2020 Elf Parade and Opening Ceremony will be more exciting than ever! With new performances, character additions, and featured choirs from the Pensacola community, this year's opening night is a must-see! Stay tuned for a full list of new additions, a schedule, and new lineup!




Free Holiday Fun for Families Begins November 27, 2020

The Elf Parade is a grand kickoff to the 2020 holiday season in downtown Pensacola! The Parade Grand Marshall leads the merry crew of kids, parents, toys, and characters from the old Escambia County Courthouse to Plaza Wonderland at Palafox and Government Streets. Costumed kids of all ages march alongside an alligator "second line" brass band, Santa, and our characters from stops in the Winterfest Performance Tour. The six-block route takes about 20 minutes, and includes a Christmas song battle, tumbling snowflakes, and plenty of cheer.



This year, the skies will be brighter than ever for the First City Lights festival kickoff after the Elf Parade... with fireworks! Join Santa and a host of Christmas characters to celebrate the start of the season with a bang!

But First, Contests and the Line-Up!

The line-up begins at 3:30pm at the old Escambia County Courthouse at the corner of Palafox and Government Streets. There will be treats and music, as well as a welcome from Santa Claus.

Make the Best Costumes, Strollers, Wagons, and Ears

Where elves gather, contests for the best ears, the best costume, stroller, and wagon are soon to follow! Find your section to have a chance at the prize and a place of honor during the opening ceremony.

The Ugly Sweater Contest Returns in 2020!

Make sure your festive ugly Christmas sweater gets the respect it deserves! We'll be awarding prizes in men, women, and coordinated families for the Ugly Sweater contest. All these sweaters marching together in the parade is going to be an amazing sight. We had some great competitors in 2018, so we're excited to see what this year holds.



Opening Ceremony

At 5pm, the parade arrives at Plaza Wonderland for a musical revue of your Winterfest favorites, where Mayor Augustus Maywho and the Grinch will light the grand Christmas Tree and Santa will call the first snowfall of the season. Winners of the parade contests will be awarded, and special guests will sing songs to welcome the Christmas spirit to Pensacola. After the show, Winterfest 2020 officially begins with the reindeer games and Performance Tour. Stop in for a snack at the Gingerbread House, or visit Santa in his sleigh starting at 6pm.


First City Christmas Visit First City Christmas to find out about more great holiday events in Downtown Pensacola and the Pensacola Bay area.